Use these Tips & Scripts to help get you through your dial days and be prepared for anything thrown your way.


Jordan Lowery- Phone Script Tips

Ben Smith- How to book more Facebook final expense

Three $20k/month producers breakdown their phone script, mindset about dialing and teach you how to consistently book 25+ appointments a week.

Matt Smith- Objections

Josh Crenshaw-The script that gets results!



Cementing The Appointment

Grady Polcyn


- Get agreement 

- Clear calendar 

- Then offer two times

- Then confirmation #

- Then house color, 

- Big dog/gate?

- #’s in house or mailbox?

- Then confirm time again

- Then tell them you are adding it to calendar

- Then say: "I look forward to meeting you and helping you"


THE SECRET: Control. Control. Control




  • Full-time agents: 20-25 appointments per week will produce $5K-15K+ in app premium a week.

  • Part-time agents: 10-12 appointments per week will produce $2K-$7K+ in app premium a week. 


Keys to being successful on the phone

  • Attitude – Keep a positive winning mindset. Don’t take the calls personal or get emotional. 

  • Be Consistent and Protect your dial time. – Regardless if you are full-time or part-time, Commit to consistent dial time each week and don’t let life’s chaos steal that time and opportunity from you.  

  • Remember you can’t lose a deal you don’t have.  When making calls don’t be afraid to push it, you don’t have the deal yet so it is impossible to lose. 

  • Buy leads every week to keep your inventory up.

  • Dial about 48 hours before the appointment time

  • If you can book 1 appointment you can book 25 by dialing more.

  • Don’t stop dialing until you reach your appointment goal. 

Metrics based on lead type:

You’ll make approximately 25 to 30 dials per hour.  Close ratio once you sit with the client is the same regardless of lead type.  The following are estimates to set realistic expectations for yourself.

  • A leads: You’ll book 8 out of 10 contacts

  • 90-day bonus leads:  For every 4 to 5 contacts book 1 appointment

  • 120-day bonus leads:  For every 5 to 7 contacts book 1 appointment

  • 12-month bonus leads: For every 7 -8 contacts book 1 appointment

  • 18-month bonus leads: For every 10-12 contacts book 1 appointment

Phone Script

  • Follow the mortgage protection or final expense script based on the lead type you are calling. 

  • Speak slow and low. .

  • Master the phone scripts, rebuttals and maintain control of the conversation.

    • Deflection – “That’s exactly why I’m calling”

 Dialing a lead

  • We dial each phone number 3 times is to increase our contact ratio which increases the number of appointments booked. 

  • Dial each number 3 times. 

  • A Contact is defined as speaking with the person who is on the lead

When to Dial

  • Dial Monday for appointments on Tuesday and Wednesday. Dial on Thursday for Friday and Saturday and Sunday if necessary.

 Tracking your calls and objections

  • Track your progress and results with the call tracker form. 

  • If you are just starting out write down each objection that you get so you manager/mentor can provide feedback and coaching to help you improve.

  • If you are getting a hold of people but are not booking appointments. Stop! Contact your manager/mentor to discuss with them what needs to be corrected to improve your appointment setting.



1. Call at different times of the day 

(Early in the morning or at night)

2. Change you dialing pattern

-Dial all leads one time through

-Dial all leads 2nd and 3rd time trough

-Dial all leads 4th and 5th time through 

3. Next day -- triple dial them

4. Later in the same day, use *67 before you dial.

-Optional: Triple dial *67

5. Use a different phone number

6. Final Expense Text:

-"If this is Dolores, call me ASAP!"

7. Mortgage Protection text:

-Send picture of MTG lead card w/ 3 open times over

the next 2 days and ask them to pick one

8. Door-knock unreached leads with printed lead

-' I am the assigned field underwriter to your case"

9.Email: FEX leads you get their email

10. Leave a voicemail:

-Use the opening lines of a script

-Ask for a call back


You paid for it, now go make a sale from it.